Our Story
Our Story
Let’s get one thing straight: Most brand stories are as predictable as a rom-com ending. Founder can’t find healthy snacks → Has a cosmic realization → Quits job → Launches premium health foods brand, while posting perfectly staged wellness content about their 4:30 AM morning routine.
Us? Slightly less Instagram-worthy and infinitely more honest!
A Story Born at 35,000 Feet
Somewhere in the clouds on September 11th, our founder, Rohit—10 years deep in the health food game—was buried in Sapiens, the book that makes you rethink humankind. Ironic, really. We’re called Homo sapiens—“wise humans.” A bold claim for a species that invented deep-fried butter.
Fast-forward to 3:50 AM, September 12th.
Where do the best ideas happen? in deep meditation? Nope. Try half-asleep on the commode typing gibberish into ChatGPT. By 4:50 AM, with domains claimed, the name was locked in:
Cibus (food)+ Sapiens (wise) - food for the wise (ahem, that’s you!)
"Avoid Packaged Food," Said No Busy Person Ever
Let’s be real—we’d all love to eat fresh, home-cooked food three times a day. But life happens. We’re all busy. Like, "eating-lunch-while-driving" busy or "scrolling-reels-while-attending-Zoom-class" busy.
Instead of ghosting packaged food, we gave it a makeover—junk out, flavour in, and made nutrition non-boring.
We’re not here to chase health trends that age like milk.
(Alkaline water, anyone? Or the time coconut oil went from poison to superfood overnight? Make up your mind, internet!)
Our philosophy is simple:
- No harmful ingredients.
- Balanced nutrition.
- Complete transparency.
- Actual affordability.
Not sexy enough? Too bad. We’d rather be the brand your nutritionist actually approves of than the one with sleek marketing that distracts you from the ingredient list.
For the 99%, Not the 1%
After a decade of building premium health food brands for the elite, Rohit had a realization: he was part of the problem.
The brands he created were for people who casually drop ₹**** on a tiny bag of hand-harvested, super-premium, artisanal something-or-other. Meanwhile, the other 99% of people just want something that won’t kill them—or their budget.
So now, every decision at Cibiens comes down to one question:
"Would a normal human with a normal life and a normal budget actually benefit from this?"
If not? Back to the drawing board.
If yes? We make it taste so good you’ll forget it’s good for you.
Choose Wisely. Eat Wisely. Live Better.
We’re not here to sell you magic. Our snacks won’t give you six-pack abs or make you glow like a beauty filter.
But they help you eat smarter—without the fads, without the fluff, and without breaking the bank.
Welcome to Cibiens. Where we keep it real—so you can keep it balanced.
“Snack wise. Live better. No fluff, no fads—just food that gets you.”
Our Founder
Our Founder
Meet Rohit Pugalia:
The Man Who Makes Business Look Like An Art
Ever wondered what happens when curiosity, creativity, and commercial instinct show up at the same party? Meet Rohit Pugalia—the living proof of that epic mash-up.
While most people collect stamps or vinyl records, Rohit collects business ideas like limited-edition sneakers. From reshaping the food space to building enterprise solutions, he’s the kind of entrepreneur who makes experimentation look easy—and wildly profitable.
While most twenty-somethings were still figuring out their LinkedIn bios, Rohit was already launching companies, one bold idea at a time. His career doesn’t follow a ladder—it’s more like a treasure map, with pit stops at a stockbroking firm, a football club, and a growing portfolio of startups. Each chapter added a new tool to his strategic toolkit.
Today, as an angel investor, Rohit does more than cut cheques—he nurtures businesses. Agritech? Enterprise tech? He sees potential whereas others see just another pitch.
Then came Cibiens—his mic-drop moment in the world of packaged food. It’s built on one radical idea: snacks can be both nutritious and delicious. Think health guru by day, cheat meals by night. No fads, no fluff—just food that fits real lives. He’s done the impossible—made broccoli taste like pizza, and your body actually thanks you for it. Cibiens isn’t just a snack brand—it’s a rebellion against fake health trends, unreadable ingredient lists, and wellness marketing that forgets the food.
Pro tip: If Rohit gives you business advice, take it. He doesn’t just think outside the box—he torches it to cook up something better.
Warning: Side effects of working with Rohit may include spontaneous brainstorming, unstoppable momentum, and the sudden urge to build something that actually matters.
Our Logo
Our Logo
Sapi’s Flight: The Story Behind Our Logo
Did you notice our logo looks like an owl having a really good hair day?
Those wavy lines aren’t just Sapi trying to look fabulous—they’re the air ripples from wings built for ninja-level stealth. (Nature’s OG noise-cancelling tech. Take that, overpriced headphones!)
And those big owl eyes forming a perfect infinity loop? Totally intentional.
It’s a reminder that smart snacking and real living go hand-in-hand—without getting trapped in the food trend spiral.
Silent swoop. Infinite wisdom. Zero judgment about your 11 PM snack.
That’s our logo in a nutshell. Or… should we say, in a snack bag?
Our Mascot
Our Mascot
Why an owl?
Because it’s the wisest bird out there-quiet, sharp, and impossible to fool.
That 270° head turn? Ideal for spotting food fads and label lies from every angle.
Meet Sapi, our snack-time spirit animal-he’s chill, curious and calls out the crap-just like our snacks.
No fads. No Fluff. No midnight regrets!
Sapi’s watching—so you snack wise!